This is Steve. He is Sidecastr’s Founder and CEO. A few years ago, as he was driving, his iPhone was accidentally opened to a newsfeed featuring a picture about a woolly mammoth found frozen in Siberia. Coincidentally, the radio news was also mentioning that story at the same time. Lightbulbs went off. Why not use our 2nd screen gadgets to entertain and inform, synchronized to the moment we’re watching or listening to. And Sidecastr was born.