Monthly Archives: September 2012

Week of 9/23 – 9/29: Fall TV Season Officially Begins!

The 3rd week of September is traditionally launch week for Fall TV.  And for Sidecastr, it’s also rollout week for our Fall TV Coverage.

This week we are initiating live coverage of the social stream for these highly social and frequently requested series from our users:

  • How I Met Your Mother (CBS Mondays 8 – 8:30p)
  • NCIS (CBS Tuesdays 8 – 9p)
  • Modern Family (ABC Wednesdays 8 – 8:30p)
  • The Big Bang Theory (CBS Thursdays 8 – 8:30p)
  • Two and a Half Men (CBS Thursdays 8:30 – 9p)

We’ve also published our Fall Special Events timeline.  This week there are 2:

  • The 64th Primetime Emmy Awards (ABC Sunday 8 – 11p)
  • SNL: Weekend Edition Thursday (NBC Thursday 8 – 8:30p)

And all of this on top of recently initiated coverage of Sunday Night Football, The Voice, and Glee.  And if we’re really trying to pile on: we have over 250 hours of archived shows available for repeat and time-shifted viewing.  Whew!

Here’s our full schedule for the week of 9/23 + timeline of upcoming special events:


Now that the Fall TV season is officially here, check out this link to our Fall coverage, including our special events coverage as well.

Show Schedule (Fall).

We will most likely be adding additional shows to fill in some of the empty primetime slots, but in any case prior to the show’s premiere date.  Don’t see a show you want?  Make a comment or drop us a note at

Week of 9/16 – 9/22: Sunday Night Football coverage started

Quick: what’s the most popular show of any kind on TV?  NBC’s Sunday Night Football actually attracts more viewers than any other show on television, averaging almost 21 millions viewers per game in 2011 and drew 27.6 million for last week’s season opener Broncos / Steelers game.  Does that translate into high social TV rankings?  Absolutely.  To illustrate, according to Social Guide, last weeks’s Sunday night game generated 787K live tweets from 360K unique users.  By distilling and organizing so many in real time, we think Sidecastr can offer its users high value for these kinds of events

Also up this week: two primetime specials.  We’re already covering SNL at its regular time on Saturday nights, and we’re planning on covering each Presidential Debate.  So it was a natural for us to cover SNL: Primetime Election Special (NBC) on Thursday from 8p – 8:30p ET.  And since we’re a fan centric app about TV, it was also impossible to not cover 20/20’s special on Tuesday from 9p – 11p ET: Best in TV: The Greatest TV Shows of Our Time (ABC), which were selected from over 1million fan votes over the summer.

Here’s our full schedule for the week of 9/16:

Proposed Fall 2012 Coverage Schedule

As our reason for existence is to be the best 2nd screen app for reading and writing honest, fan sourced social TV content, we thought we’d show you our proposed fall coverage schedule and let you tell us what we’re missing before we set the schedule in stone.  There is a separate list of special events, such as the Primetime Emmy Awards, the Presidential Debates, etc, but these are the proposed recurring shows.

We could go on about how these shows made it to our list because they rank highly in social TV metrics, but we’d rather hear from you.  Either leave a comment for all to see, or email us your opinions at  We’ll be finalizing by next week, so vote early and often – and soon!

Week of 9/9 – 9/15: Fall TV Begins! The Voice, Glee, SNL and more…

The Fall Lineup of covered shows here at Sidecastr is becoming clearer, and this week is kickoff week for some of the great falls shows and sports coverage we have planned.  The Voice (NBC) kicks off with 3 nights of blind auditions with the return of all 4 judges/singers: Adam Levine, Ceelo Green, Christina Aguilera, and Blake Shelton.  Glee (FOX) begins season 4 on thursday night, where we’ll see how the show can adjust to most of it’s main characters graduating and attending college in different cities!  And SNL begins season 38 (!) with guest host Seth MacFarlane and musical guest Frank Ocean.

Here’s our full schedule for the week of 9/9:

Tonight Sep 6: 2012 MTV VMAs + Barack Obama @ DNC

Tonight we cover two socialTV special event blockbusters back to back!  At 8pm ET on MTV, we cover the 2012 MTV Video Music Awards, a 2 hour live event that is always one of the top social media events of the year.  Then, at 10pm ET, we cover President Barack Obama’s highly anticipated and critical (for his campaign) acceptance speech at the 2012 DNC on CNNJoin us in Sidecastr for iPad for these two great socialTV events!