Monthly Archives: September 2012

Week of 9/23 – 9/29: Fall TV Season Officially Begins!

The 3rd week of September is traditionally launch week for Fall TV.  And for Sidecastr, it’s also rollout week for our Fall TV Coverage.

This week we are initiating live coverage of the social stream for these highly social and frequently requested series from our users:

  • How I Met Your Mother (CBS Mondays 8 – 8:30p)
  • NCIS (CBS Tuesdays 8 – 9p)
  • Modern Family (ABC Wednesdays 8 – 8:30p)
  • The Big Bang Theory (CBS Thursdays 8 – 8:30p)
  • Two and a Half Men (CBS Thursdays 8:30 – 9p)

We’ve also published our Fall Special Events timeline.  This week there are 2:

  • The 64th Primetime Emmy Awards (ABC Sunday 8 – 11p)
  • SNL: Weekend Edition Thursday (NBC Thursday 8 – 8:30p)

And all of this on top of recently initiated coverage of Sunday Night Football, The Voice, and Glee.  And if we’re really trying to pile on: we have over 250 hours of archived shows available for repeat and time-shifted viewing.  Whew!

Here’s our full schedule for the week of 9/23 + timeline of upcoming special events:


Now that the Fall TV season is officially here, check out this link to our Fall coverage, including our special events coverage as well.

Show Schedule (Fall).

We will most likely be adding additional shows to fill in some of the empty primetime slots, but in any case prior to the show’s premiere date.  Don’t see a show you want?  Make a comment or drop us a note at

Week of 9/16 – 9/22: Sunday Night Football coverage started

Quick: what’s the most popular show of any kind on TV?  NBC’s Sunday Night Football actually attracts more viewers than any other show on television, averaging almost 21 millions viewers per game in 2011 and drew 27.6 million for last week’s season opener Broncos / Steelers game.  Does that translate into high social TV rankings?  Absolutely.  To illustrate, according to Social Guide, last weeks’s Sunday night game generated 787K live tweets from 360K unique users.  By distilling and organizing so many in real time, we think Sidecastr can offer its users high value for these kinds of events

Also up this week: two primetime specials.  We’re already covering SNL at its regular time on Saturday nights, and we’re planning on covering each Presidential Debate.  So it was a natural for us to cover SNL: Primetime Election Special (NBC) on Thursday from 8p – 8:30p ET.  And since we’re a fan centric app about TV, it was also impossible to not cover 20/20’s special on Tuesday from 9p – 11p ET: Best in TV: The Greatest TV Shows of Our Time (ABC), which were selected from over 1million fan votes over the summer.

Here’s our full schedule for the week of 9/16:

Proposed Fall 2012 Coverage Schedule

As our reason for existence is to be the best 2nd screen app for reading and writing honest, fan sourced social TV content, we thought we’d show you our proposed fall coverage schedule and let you tell us what we’re missing before we set the schedule in stone.  There is a separate list of special events, such as the Primetime Emmy Awards, the Presidential Debates, etc, but these are the proposed recurring shows.

We could go on about how these shows made it to our list because they rank highly in social TV metrics, but we’d rather hear from you.  Either leave a comment for all to see, or email us your opinions at  We’ll be finalizing by next week, so vote early and often – and soon!

Week of 9/9 – 9/15: Fall TV Begins! The Voice, Glee, SNL and more…

The Fall Lineup of covered shows here at Sidecastr is becoming clearer, and this week is kickoff week for some of the great falls shows and sports coverage we have planned.  The Voice (NBC) kicks off with 3 nights of blind auditions with the return of all 4 judges/singers: Adam Levine, Ceelo Green, Christina Aguilera, and Blake Shelton.  Glee (FOX) begins season 4 on thursday night, where we’ll see how the show can adjust to most of it’s main characters graduating and attending college in different cities!  And SNL begins season 38 (!) with guest host Seth MacFarlane and musical guest Frank Ocean.

Here’s our full schedule for the week of 9/9:

Tonight Sep 6: 2012 MTV VMAs + Barack Obama @ DNC

Tonight we cover two socialTV special event blockbusters back to back!  At 8pm ET on MTV, we cover the 2012 MTV Video Music Awards, a 2 hour live event that is always one of the top social media events of the year.  Then, at 10pm ET, we cover President Barack Obama’s highly anticipated and critical (for his campaign) acceptance speech at the 2012 DNC on CNNJoin us in Sidecastr for iPad for these two great socialTV events!

Week of Sep 2 – Sep 8: DNC 2012 Primetime + MTV Video Music Awards

This labor day week transition between summer series and fall premiers is marked by live special events.  Sidecastr kicks off its Presidential Elections 2012 coverage with live primetime  coverage of the Democratic National Convention on CNN (10p -11p ET).  And the 2012 MTV VMAs are also this week (9/6 from 8p – 10p

We weren’t quite prepared to cover the RNC convention last week and debated long and hard about the fairness and the optics of picking up the DNC this week.  We settled the matter in favor of yes when we realized that if the order had been reversed, and the RNC were to have happened this week, we would have made the same decision and would have covered it instead.  Simply a matter of readiness, not of political leaning.

The second issue was which network to follow.  That was easier.  We are covering CNN simply because in 2008 (and every 4 years prior) it was the most watched network for DNC coverage, and is expected to lead the ratings again this year.  As many of you know we sync to a show via audio recognition, but in this case the speeches should sync across all networks as long as the commentators aren’t talking.  For perfect syncing, tune into CNN

Here’s our full schedule for the week of 9/2:

Sidecastr covers 17 of top 25 Social TV programs in August

We must be doing something right!  As those who follow us know, Sidecastr is selective about the shows we cover, because once we cover an episode, we don’t just keep its synced social stream around for an hour, or a day, or a week – we keep it alive and syncable for our users… FOREVER.

When we pick a series, we stick with it for the season, come hell or high water.  So it’s imperative that we try our best to make the right choices upfront.  We are excited to report that, in August, we chose well enough to have covered 17 or the top 25 social TV shows as tracked and reported by SocialGuide Intelligence.   Sidecastr covered episodes that made the list include various XXX Summer Olympics Primetime events (NBC), Teen Wolf (MTV), Awkward (MTV), and the top episode of the month, the finale of Pretty Little Liars (ABCFam).

If you missed any of these or just want to watch them with the social stream in playback mode, you can find them on Sidecastr for iPad