Tag Archives: Sidecastr

Week of 10/28 – 11/3: If Sandy leaves you with power, it’s a good week for TV…


Okay, practically the whole Northeast is pre-occupied with Hurricane Sandy – and rightly so.  The Presidential Debates are over, the World Series might be a short one, and fall TV – for those with power – is getting back to normal.

Sidecastr’s week to week fall coverage schedule continues to rank highly in Social TV metrics as tracked by SoicialGuide:  for last week, The Presidential Debates ranked #1 overall, The Walking Dead was last week’s #1 ranked series.  Steelers vs. Bengals, The Voice, Saturday Night Live, The Big Bang Theory, and How I Met Your Mother all ranked among the top 25 shows for last week.

For those who are planning to catch up or watch repeats of Sidecastr’s covered shows, open up Sidecastr while you watch and let us bring live captured social stream conversation to you.  This might help on Thursday night in the 9 – 10 slot, where Glee repeat is a likely filler if the World Series has ended by then

Here’s our full schedule for the week of 10/28

Week of 10/14 – 10/20: The Walking Dead Season 3 Premiere + #3 Presidential Debate

There is perhaps a no more perfect of show for Sidecastr’s brand of social TV than The Walking Dead.  It’s highly requested by our users, ranks consistently high on various social TV leaderboards, has a large set of interesting and intelligent real-time tweets to choose from, and it’s is watched repeatedly and highly time-shifted on various streaming sites and devices as well as on traditional TV.  So we can’t wait to start social stream coverage tonight (Sun 10/14 @ 9p ET) on AMC.  The 3rd Presidential Debate is up this week from Hofstra University, this time on Tuesday 10/16 (@9p ET on various networks).

Last week’s Sunday Night Football selections by social DJ and NFL superfan Lauren Antos  were excellent and so well received by our users that we are excited to announce that Lauren has been signed as a free agent 😉 to DJ the remainder of the SNF 2012/13 schedule!  She covers tonights Sunday night’s game between the Green Bay Packers and the undefeated Houston Texans.

Here’s our full schedule for the week of 10/14 + timeline of upcoming special events:

Week of 9/30 – 10/6: Presidential Debate #1(CNN + all major networks)

Sidecastr’s 2nd screen coverage of the top social TV shows kicked off with a bang last week.  Because we take many of our cues on which shows to cover based on published metrics of social tv comment volume, we can’t tell you how pleased we are to be covering all the Presidential Debates, beginning with debate #1 this Wed 10/3.  These debates will no doubt not only rocket past our social volume criteria, but will also give Sidecastr the opportunity help pioneer social TV’s role in the promotion of an informed citizenry.

Those of you who experienced Sidecastr for iPad’s curated live social stream during the political conventions last month know how our process of needing to fill all categories with a well-paced selection of the best, most insightful tweets rolling by helps insure that our subject matter experts – our social DJs – select a balanced distillation of comments.  Let us know if you agree.  We’ve chosen to use CNN’s broadcast of the debates, but our syncing capabilities should allow you to watch most of the time on any channel, except during the network commentary, which will of course be different from network to network.

Here’s our full schedule for the week of 9/30 + timeline of upcoming special events:

Week of 9/23 – 9/29: Fall TV Season Officially Begins!

The 3rd week of September is traditionally launch week for Fall TV.  And for Sidecastr, it’s also rollout week for our Fall TV Coverage.

This week we are initiating live coverage of the social stream for these highly social and frequently requested series from our users:

  • How I Met Your Mother (CBS Mondays 8 – 8:30p)
  • NCIS (CBS Tuesdays 8 – 9p)
  • Modern Family (ABC Wednesdays 8 – 8:30p)
  • The Big Bang Theory (CBS Thursdays 8 – 8:30p)
  • Two and a Half Men (CBS Thursdays 8:30 – 9p)

We’ve also published our Fall Special Events timeline.  This week there are 2:

  • The 64th Primetime Emmy Awards (ABC Sunday 8 – 11p)
  • SNL: Weekend Edition Thursday (NBC Thursday 8 – 8:30p)

And all of this on top of recently initiated coverage of Sunday Night Football, The Voice, and Glee.  And if we’re really trying to pile on: we have over 250 hours of archived shows available for repeat and time-shifted viewing.  Whew!

Here’s our full schedule for the week of 9/23 + timeline of upcoming special events:

Week of 9/16 – 9/22: Sunday Night Football coverage started

Quick: what’s the most popular show of any kind on TV?  NBC’s Sunday Night Football actually attracts more viewers than any other show on television, averaging almost 21 millions viewers per game in 2011 and drew 27.6 million for last week’s season opener Broncos / Steelers game.  Does that translate into high social TV rankings?  Absolutely.  To illustrate, according to Social Guide, last weeks’s Sunday night game generated 787K live tweets from 360K unique users.  By distilling and organizing so many in real time, we think Sidecastr can offer its users high value for these kinds of events

Also up this week: two primetime specials.  We’re already covering SNL at its regular time on Saturday nights, and we’re planning on covering each Presidential Debate.  So it was a natural for us to cover SNL: Primetime Election Special (NBC) on Thursday from 8p – 8:30p ET.  And since we’re a fan centric app about TV, it was also impossible to not cover 20/20’s special on Tuesday from 9p – 11p ET: Best in TV: The Greatest TV Shows of Our Time (ABC), which were selected from over 1million fan votes over the summer.

Here’s our full schedule for the week of 9/16:

Week of 9/9 – 9/15: Fall TV Begins! The Voice, Glee, SNL and more…

The Fall Lineup of covered shows here at Sidecastr is becoming clearer, and this week is kickoff week for some of the great falls shows and sports coverage we have planned.  The Voice (NBC) kicks off with 3 nights of blind auditions with the return of all 4 judges/singers: Adam Levine, Ceelo Green, Christina Aguilera, and Blake Shelton.  Glee (FOX) begins season 4 on thursday night, where we’ll see how the show can adjust to most of it’s main characters graduating and attending college in different cities!  And SNL begins season 38 (!) with guest host Seth MacFarlane and musical guest Frank Ocean.

Here’s our full schedule for the week of 9/9:

Week of Sep 2 – Sep 8: DNC 2012 Primetime + MTV Video Music Awards

This labor day week transition between summer series and fall premiers is marked by live special events.  Sidecastr kicks off its Presidential Elections 2012 coverage with live primetime  coverage of the Democratic National Convention on CNN (10p -11p ET).  And the 2012 MTV VMAs are also this week (9/6 from 8p – 10p

We weren’t quite prepared to cover the RNC convention last week and debated long and hard about the fairness and the optics of picking up the DNC this week.  We settled the matter in favor of yes when we realized that if the order had been reversed, and the RNC were to have happened this week, we would have made the same decision and would have covered it instead.  Simply a matter of readiness, not of political leaning.

The second issue was which network to follow.  That was easier.  We are covering CNN simply because in 2008 (and every 4 years prior) it was the most watched network for DNC coverage, and is expected to lead the ratings again this year.  As many of you know we sync to a show via audio recognition, but in this case the speeches should sync across all networks as long as the commentators aren’t talking.  For perfect syncing, tune into CNN

Here’s our full schedule for the week of 9/2:

Week of Aug 26 – Sep 1: And Then There Were 5: The Quiet Before the Storm

The end of August is traditionally one of the quietest TV weeks of the year.  The fall series premiers are being locked and loaded and we here at Sidecastr are hard at work putting the finishing touches on our Fall lineup.  In the meantime, we are proud to point out that we are still covering some of the most popular social TV shows of the summer, including Pretty Little Liars, Awkward, and Breaking Bad.

Here’s our full schedule for the week of 8/26:


Week of Aug 19 – Aug 25: More Summer Finales for Suits (USA); Anger Management (FX)

The summer shows are continuing to hit their finales this week, clearing the decks for the 2012 Fall series to debut over the coming weeks.  This week, two Thursday night shows: Anger Management (FX) and Suits (USA) wrap up their summer runs, leaving only Awkward (MTV) left on our Thursday night covered show schedule.

Here’s our full schedule for the week of 8/19:

Here at Sidecastr we are readying our V1.1 update (featuring awesome integration with Facebook) and gearing up to cover a whole slew of Fall series and topical events like the Presidential debates.  We choose which shows to cover based on social TV ratings, requested shows sent in by our user base, as well as some good old fashioned judgement, especially when it comes to brand new series with no social metrics track record.  We’ll be finalizing our schedule in the next couple of weeks, so send us your requests through the app (Request a Show) or email us at show_request@sidecastr.com.

Don’t forget to check out our new VIP Feeds feature

Week of Aug 12 – Aug 18: Teen Wolf Finale, Martin Sheen as Charlie’s Dad on Anger Management

The Olympics were an amazing social TV watershed moment, which not only served to entertain but truly affected the way NBC adjusted their coverage.  Case in point: overly chatty non-sports anchors for the opening ceremonies were displaced by much less intrusive anchors with sports cred (Al Michaels + Bob Costas).  Plus the live online streaming of the full closing ceremony was an unplanned addition made after the social media feedback demanded it after the opening.  Sidecastr was your companion for all 66 hours of primetime coverage over 17 days!   Now we return to a more sane schedule ;-).

This week Teen Wolf ends a very successful season 2.  And Anger Management features Charlie Sheen’s real life dad Martin Sheen in a bid to re-ignite audience interest int the show in Thursday’s episode of Anger Management on FX.

Here’s our full schedule for the week of 8/12*:

* XXX Olympics, NBC Primetime series will be removed from Sidecastr’s active archive after 8/18, so if you want to relive any DVR’d primetime coverage, be sure to do it by then