Monthly Archives: July 2012

Week of July 22 – July 28: XXX Summer Olympics!

The XXX Summer Olympics is expected to be the blockbuster TV event of the summer.  Sidecastr will be your social TV companion for all 17 continuous days of NBC’s primetime coverage, which kicks off with the opening ceremony on Friday July 27 at 7:30 ET and ends with the closing ceremony on Monday August 12.  Over 60 hours of coverage!

Here’s our full schedule for the week of 7/22*:

* Sidecastr will depart from its normal model of keeping all coverage available indefinitely for time-shifted viewing.  In the case of our Olympics coverage, all our coverage will be available from 7/27 thru 8/18.  After 8/18, the Olympics “show” will be removed from the site.

Week of July 15 – July 21: Breaking Bad Premiere!

After a long wait, AMC’s award winning Breaking Bad (Season 5) premiers this week!  Planned to be shown in two 8 episode segments spanning summer 2012 and summer 2013, Breaking Bad has been highly requested by our users via the Request a Show feature.  Now you have it.  Enjoy!

Here’s our full schedule for the week of 7/15:


Needed for Week of 7/15 – 7/21: show fan volunteers to select great tweets during the live episode

One important source of social content for Sidecastr are tweets that volunteer fans of each show select on the fly for while watching live first run episodes.  This content becomes part of the stream that other users of Sidecastr for iPad see when they watch.  For a fast but manageable pace, we typically need only one or two volunteers per episode to perform this function.  Besides being important, it’s actually really fun.

Sidecastr has developed a web based tool to make selection and categorizing of tweets from the raw twitter stream easy and manageable for volunteers to use while at the same time watching the live episode on TV.  If you 13 or older, are a fan of one of our covered shows, and want to volunteer for the coming week, please complete the following simple form: Continue reading

Week of July 8 – July 14: MLB All Star Game + Beverly Hills Nannies premiere

This week marks the start of yet another new series Sidecastr will be covering for the summer that we expect will be highly social: Beverly Hills Nannies (MTV).  Also, for baseball fans, we will be covering the 2012 MLB All Star Game from Kansas City. And get ready for next week’s season 5 return of the highly rated Breaking Bad (AMC).

Here’s our schedule for the week:

Sidecastr in the News: The Guardian (UK), etc – First Reactions

It’s been only two business days since Sidecastr has been available in the US and Canada App Stores, but we’ve aleady caugjht the eye of The Guardian in the UK and been named a finalist (along with Fox for X-Factor app and CW / Warner Bros) for Social TV app of the year in the Best Social TV Integration of Twitter category.  Here’s are the highlights so far:


Disruptomatic: Sidecastr social TV app is a tweet-timeshifter.  Well, timeshiftr


The Guardian (UK): Sidecastr for iPad

Just ahead of Zeebox’s debut in the US, it has a second-screen social TV app rival: Sidecastr.  The app pulls in and organises tweets around specific shows, but more importantly shows them in sync with an episode.  Say you’re watching a recorded episode of Breaking Bad a day after it aired – Sidecastr will show you what people were saying at the time

More at

The Appside: Sidecastr social TV app time shifts tweets for second screen viewers


Sidecastr named 2012 Social TV Awards Finalist in the Best Social TV Integration of Twitter category!

Sidecastr was chosen by an independent panel of judges to be one of three finalists in the Best Social TV Integration of Twitter category for its newly released Sidecastr for iPad™ app.  The contest “awards excellence to the leading players in the fast moving Social TV space”.  Winners will be announced, the night before The Social TV Summit Los Angeles at Gala Event at the Bel-Air Country Club, July 17th, with Billy Bush, Host of Access Hollywood as the Master of Ceremonies.