Monthly Archives: December 2012

Sidecastr’s College Bowl Social TV Coverage

college bowls 2012

It’s no secret that live televised sports are the most socially commented, tweeted about programs on TV, and that Football (NFL, followed by NCAA) tops all sports in this regard.  Sidecastr’s main focus is to extract order and quality comments for our users out of the raw social stream – so the higher the volume of tweets, the more opportunity we see to add value.

In that spirit, we’ve elected to cover 6 of the top NCAA College Bowl games between 12/31 and 1/7:

College Bowl Coverage 2012-13

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Week of 12/9: Break in the action as shows reach their Fall Finales

Big this week: Sunday Night Football + a special edition of Sidecastr coverage of ESPN/ABC’s Monday Night Football of Houston Texans vs. New England Patriots.  On Monday, The Voice enters the semifinals competition between the Final Four, and on Tuesday we learn who the two finalists will be.  Then, there are the Fall Finales…

Last week, Walking Dead had it’s fall finale, scheduled not to return until mid February :-(.  This week, all of Sidecastr’s covered shows Wed  – Fri have their fall finales:

  • Modern Family “Diamond in the Rough” Wed 9p.  Returns 1/9
  • Big Bang Theory “The Santa Simulation” Thu 8p.  Returns 1/3
  • Two and a Half Men “Give Santa a Tail Hole” Thu 8:30p.  Returns 1/3
  • Glee “Glee, Actually” Thu 9p.  Returns 1/17
  • Saturday Night Live, “Martin Short Hosts, Paul McCartney performs.  Returns 1/5

During repeat season, Sidecastr will publish a guide on our website and this blog listing episodes airing that we will sync with and bring back timed curated comments from live first aired as well as any comments users have added since then.

Here is Sidecastr’s coverage schedule for the week of 12/9:

Week of 12/2: Hiatus week for NCIS, Mod Fam = repeats = no problem

December – usually mid – begins holiday specials month, and some serials begin to take a ‘sabbatical’ for a few weeks to make room.  We’re a little early for that, as Walking Dead, HIMYM, BBT, TAHM, Glee, and SNL all have new episodes.  But NCIS makes room for the kids’ classic ‘Rudolf…’, and Modern Family replays its Christmas themed ‘Express Christmas’ episode from last season (1st aired 12/7/11).

Historically, repeats draw only a fraction of the social comment volume and quality when compared to posts written when the episode was first aired.  Sidecastr offers a great antidote to that by starting with a base of curated tweets captured live from first airing, playing them back in sync with its repeat airing, along with new comments, replies, and user curation (thumbs up/down, flagged as inappropriate) added by time-shifted users along the way.

Here is this week’s coverage schedule of new episodes: